The Complete Buyer's Checklist
Before making an offer on a digital asset, run through this rigorous due diligence checklist to ensure you are getting exactly what you pay for.
1. Audience Verification
- [ ] Request screen recordings (not screenshots) of the analytics dashboard.
- [ ] Verify audience demographics (Top Countries, Age Ranges, Gender).
- [ ] Cross-check engagement metrics using third-party tools (SocialBlade, HypeAuditor) to spot sudden, unnatural spikes in followers.
2. Financial Verification
- [ ] Request read-only access to Stripe, PayPal, or AdSense dashboards.
- [ ] Request at least 12 months of P&L (Profit and Loss) statements.
- [ ] Verify that revenue numbers match deposits in the business bank account.
3. Legal and Compliance
- [ ] Ensure the asset has no pending copyright strikes, community guideline violations, or shadowbans.
- [ ] Verify ownership of associated trademarks or domain names, if applicable.
- [ ] Draft an Asset Purchase Agreement (APA) outlining exactly what digital properties, passwords, and intellectual property are being transferred.
