Strategies for Pre-Listing Growth
If you are planning to sell 6 to 12 months from now, implement these strategies immediately to boost your trailing 12-month revenue and secure a higher exit valuation.
Diversify Monetization
If 100% of your revenue comes from YouTube AdSense, your asset is risky. Launch a Patreon, sell a digital product, or secure direct brand sponsorships. Assets with diversified revenue streams command premium multiples.
Capture the Audience
Algorithmic followers are great, but owned lists are better. Start driving your social media followers to an email newsletter or an SMS list. When you sell, transferring a highly engaged email list alongside the social accounts drastically increases the overall enterprise value.
Optimize Margins
If you are spending $500/month on a video editor for a channel making $2000/month, your net profit is $1500. Can you optimize that workflow or negotiate a better rate? Every dollar you save drops straight to the bottom line, which is then multiplied by 30x during the sale. Saving $100/month now increases your exit value by $3,000.
