Updating the Algorithm for 2026
The market moves fast, and our valuation engine moves with it. Based on Q1 data from over 500 closed transactions on our platform, we have updated our automated valuation models.
What Changed?
- Premium on Short-Form Video: Channels and pages specializing in YouTube Shorts and Instagram Reels have seen a 15% increase in baseline multiples, reflecting improved monetization tools released by the platforms.
- Discount on Faceless Automation: Highly generic, AI-voiceover cash cow channels have seen a multiple contraction due to increased platform crackdowns on low-effort content. We now apply a stricter risk discount to these assets.
- Newsletter Multiples Surge: Email assets with open rates exceeding 40% are now commanding historic highs, driven by intense demand from B2B acquirers seeking algorithm-independent audiences.
