Deal Killers to Avoid
Selling a digital business is an emotional and complex process. Avoid these common mistakes that routinely cause deals to fall apart at the last minute.
1. Hiding Bad Data
If your engagement dropped 30% last month due to an algorithm update, be upfront about it. Buyers respect transparency and will often price the risk in. If a buyer discovers hidden negative trends during due diligence, they will instantly lose trust and walk away.
2. Unrealistic Valuations
Demanding a 100x monthly multiple because "the account has so much potential" is a sure way to remain unsold. Valuations are based on historical, trailing 12-month data, not future potential. Price your asset competitively according to current market standards.
3. Sloppy Financials
Showing up to due diligence with a messy spreadsheet of estimated income is unacceptable. Ensure your bookkeeping is spotless, with clear bank statements and platform screenshots corroborating every dollar of revenue claimed.
4. Seller's Remorse Mid-Escrow
Once you sign an Asset Purchase Agreement and enter escrow, fully commit to the transition. Dragging your feet on handing over passwords or providing transition support creates friction and jeopardizes the final release of funds.
